
Your Brand Deserves More Than a Continental Breakfast
Too many brands are still serving up the marketing equivalent of a hotel continental breakfast: forgettable, safe, and flavorless. This post breaks down the difference between that and destination marketing: the kind that turns your place into a story worth booking.

Creative Concept: Turning a “Typical” Bar Into a Local Legend
This creative concept by Nhela explores how strategic branding, storytelling, and community engagement can transform a local bar into a standout destination. Through the fictional rebrand of Tipikal, we show what’s possible when small businesses embrace bold, personality-driven marketing.