What follows is a creative concept we built to show just how powerful branding, storytelling, and community-driven experiences can be for local businesses. The star of this mock transformation? A quirky little bar called Tipikal.

The Setup: Same Bar, Different Story

Tipikal already had the raw ingredients: karaoke, DJs, cider tastings, and a decent following. But the brand? Flat. Every flyer felt like a one-night stand. Nothing connected the dots.

So we imagined a rebrand that didn’t erase what worked — it turned up the volume on everything that made it weird and worth knowing.

The Rebrand: Freshly Weird

We kept the name. We gave it meaning. Tipikal became a tongue-in-cheek nod to being anything but typical.

We built a new visual identity centered around a juicy orange slice, bold citrus-meets-mood colors like burnt orange and deep plum, and a voice that felt like your cousin’s wild backyard party (if they had better drinks and cleaner bathrooms).

The result? A brand that lives in bathroom graffiti, neon signs, Instagram captions, and themed events you want to tell your group chat about.

Tipikal Bar - Creative Concept by Nhela

Creative Concept Outline:
Tipikal – A Rebrand with Bite

Theme: The power of brand strategy + story-led experiences in reviving local gems

1. Background

About Tipikal (Before):
- A local bar and nightclub with no cohesive identity.
- Known for karaoke, DJ nights, and affordable drinks.
- Marketing focused on party flyers, private bookings, bar promo.
- Attracted an inconsistent crowd with limited local loyalty.
The Challenge:
- Compete with newer, more curated spots.
- Appeal to millennials seeking meaningful and unique experiences.
- Become a community staple and media-worthy destination.

2. Objective

Reimagine Tipikal without changing the name.
Build a compelling brand story rooted in authenticity, local culture, and a sense of quirk.
Attract a creative, local millennial crowd while staying inclusive and approachable.
Increase engagement, bookings, and online buzz.

3. The Strategy

A. Branding

Introduced a new logo: fresh orange slice: quirky, open to interpretation, playful.
Voice & tone: "Your weird cousin."
Visual identity: eclectic, citrus-inspired color palette with retro-modern typography.
New tagline: “Stay juicy.”

B. Storytelling

Shifted narrative from "bar and nightclub" to "local hangout with bite."
Created lore around the name “Tipikal” as an ironic nod to the unexpected.
Wove storytelling into Instagram captions, event names, and signage (e.g., neon signs like “Ex-squeeze me?” or “Tell me something juicy”).

C. Community Engagement

Events designed to be participatory, not passive.
- Cider tastings “Press & Poured” with local brewers and vinyl listening room.
- Karaoke night with themes (e.g., Sad Girl Anthems and Secret guest MCs (local influencers).
- Local DJ spotlights: Slice Sessions, where each week, the genre is bent - disco vs. cumbia, soul vs. deep house.
- Late-Night Art Mart: Artist takeovers, zine pop-ups, and mural painting sessions.
Encouraged UGC via hashtag campaigns like #TipikalTuesdays.
Promoted private event bookings with cheeky, shareable promo copy, like “Prom Night” and “Casa de Citrus”

4. Execution

Redesigned Instagram grid and story templates.
Swapped generic flyers for illustrated, on-brand designs.
Installed brand-forward signage and neon inside and outside the venue.
Created partnerships with local artists, musicians, and small vendors.

5. Results (Hypothetical Metrics)

Foot traffic? Up 40% in our concept.
Private events? Doubled.
Locals started tagging Tipikal in everything.
Press started calling. Tourists started showing up.
And the orange slice became kind of iconic.

Why This Matters

This mock case study shows what’s possible when a small business stops promoting events and starts building a world. Branding isn’t just a logo: it’s how you make people feel like they belong. It’s the voice. The visuals. The in-jokes. The pulp.

Tipikal isn’t real, but the strategy is.
And if you’re a local business with a story worth telling, this is your sign to lean all the way in.

Stay juicy. 🍊

Creative Concept: Turning a “Typical” Bar Into a Local Legend